Car Shopping

Helping you become a better informed new- and used-car shopper

Memorial Day weekend car deals kick off summer buying season
May 14, 2021

Memorial Day weekend car deals kick off summer buying season

The last 15 months has been anything but normal for vehicle shoppers, so what makes you think the upcoming holiday weekend will be any different? It’s May, that’s what, the month that usually ends with a lot of car deals….

What customer loyalty means to car shoppers and to automakers
May 3, 2021

What customer loyalty means to car shoppers and to automakers

Loyalty matters. Especially when it comes to a purchase as expensive as an automobile. For customers, it means they’ve had (or can expect) a satisfying ownership experience, while for automakers customer loyalty is reflected in sales and, potentially, greater market…

When to buy a new car (or used) and not mess it up
April 27, 2021

When to buy a new car (or used) and not mess it up

How will I know when to buy a new car? That’s a question many Americans ask themselves every year. For more than 150 million the last three years before the COVID-19 pandemic, the answer was “now,” whether that meant new…

What you need to know about credit when financing a vehicle
April 9, 2021

What you need to know about credit when financing a vehicle

It should be no surprise. What you need to know about credit when financing a vehicle is that lenders generally provide more financing to borrowers with higher credit scores. Almost half the money loaned goes to so-called super-prime borrowers –…